YOY – Invites You to Peel, Blow, and Scribble

 

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Three brilliantly simple design concepts created by Japanese design duo Naoki Ono and Yuiuki Yamamoto of YOY. Each of these designs – ‘Peel’ wall light, ‘Blow’ wall rack, and ‘Scribble’ table mat – tells a story between the space and the product.  Check out how each idea comes to be in the following images, you are going to love it!

PEELS * Wall light

“Before she knew it, the edge of wallpaper was peeled off and light was leaking therefrom. Imagine a story unfolded in a room.”

Peel is a  awesome wall lamp, it looks as if wall paper was peeling of the wall and it feels like it can lead you to another world, where you will start imagine your own stories.

Once in a room, help you imagine stories and this is exactly what this lamp inspires you to do by ”hinting” to you that there is a different world that lays hidden behind the wall-paper of the room.

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BLOW * Wall reck

“Though the windows were surely closed, wind from somewhere blew up a pile of paper.”

Whereby a hypothetical scene involving wind-swept sheets of paper is poetically reinterpreted as a series of wall racks.

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SCRIBBLE * Table mat

“Getting back in her room, she found the table full of scribbles.”

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Where banality is implied in YOY’s pieces, the unexpected is also given equal opportunity to shine. Ultimately, what comes into play is the concoction of fantastical new narratives and the sense that the world is just not as it seems.

© Photos by Yasuko Furukawa

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