Tom Dixon Design Studio has been involved in important commissions internationally, but also in the UK. It attracts some of the greatest talent in architecture and interior design to work with highly innovative clients. Their mission is to deliver high concept interiors. Founded in 2002, it is recognized for its ability to express a strong narrative with a dose of Britishness and eccentricity.
In 2009, the studio was invited to communicate a novel creative approach from the new management team at Joseph stores and redesign the shop on Old Bond Street. The concept created by the designers was hailed as Joseph’s anti-establishment statement, trying to challenge traditional concepts of merchandising by rebelling against its more conformist neighbors, while trying to developed and sustain a directional designers.
Taking an avant-garde approach to inspiring the consumer, the concept has been acclaimed as a cutting-edge urban experience. They interpreted the black and white palette of Joseph logo into a mix of distinctive finished throughout the store. These finishes juxtapose the beautifully designed clothes in rich fabrics. Movement is introduced throughout the store in a number of ways to bring the clothes to life.
The Old Bond Street boutique hosts an impressive selection of brands alongside Joseph’s namesake label, supporting up and coming contemporary designers including Alexander Wang, ALC, Boy by Band of Outsiders, Forte Forte, Isabel Marant, and MSGM to name a few.
Based on the success of the Bond Street redesign, they were also invited to create a new interior for Joseph Paris, on the prestigious Rue Saint Honore.
We are amazed by Tom Dixon work. It captures the concept of the store in a creative way, allowing that the image of the Joseph store differentiate from other luxury brands and stores of the street. What do you think about this project of
managing with the image of this space differentiate itself from other stores on the street