Joel Escalona is a young talent. Born in 1986, he is a mexican industrial designer who began co-directing Komodo Render, and at a Creative Director at Xilem, a Mexican company committed to furniture, interior and installation design.
Since 2008, Joel Escalona started his industrial design practice, designing from tableware to electronics for companies worldwide.
He runs Lifestyle Design Studio, a company that is able to position itself as a broad design studio, working with various clients, specialists, and agencies on a variety of projects. Escalona’s work has won numerous awards in Mexico, China and the United States.
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Joel Escalona Studio is representative of the new generation of design made from Mexico. His design work has been featured in specialized design exhibitions, international trade-shows, design magazines and books worldwide.
Recently, Escalona showcased at Milan Design Week 2012. We can say that his latest novelties presented at the show were the materialization of passion and dedication for what the work he deeply believes.
For iSaloni, he developed a padded seat collection in the shape of a heart entitled ‘love’ for italian furniture company Opinion Ciatti. The single sofa can be arranged into an ironic little couch. available for one, two and four seats.
The cover, which is completely removable comes in black or red and is made of 100% cotton, and the base is polished in stainless steel.
This is a clear example of collaborations that are shaping the future of the industry in which both partners are completely different at first sight and yet they have so many crucial values in common, in this case a three generation italian furniture company and one young mexican designer.
“My conceptual goal was to create something inspired by meaning, symbols and emotions, and certainly this charming seat is a mix of all that. It’s funny how this icon can represent the most important feeling for us and be so simple, identifiable and beautiful at the same time”, said Joel Escalona.